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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

GRADUATION PROJECT I

Learning Outcomes

Explains the problem areas by determining the situation of the brand. a. Explains SWOT analysis for the brand. b. Lists PRESTCOM analysis for the brand. c. Defines communication problem of the brand. d. Defines the marketing problem of the brand.
Expresses the communication objectives for the brand. a. Explains appropriate SMARRT objectives for the brand.
Determines the target audience for communication. a. Explains the target audience according to the demographic variables. b. Explains the target audience according to their psychographic variables. c. Explains the target audience according to the forms of purchasing and use of the brand.
Develops a creative idea to solve the communication problem of the brand. a. Finds a creative idea. b. Position the creative idea. c. Visualizes the creative idea based on the appropriate medium.
Decides on the appropriate media to be used to deliver the ad to the target audience. a. Plans print media. b. Plans visual-audio media. c. Plans outdoor media. d. Plans the campaign budget.
Evaluates the measurement of advertising campaign results. a. Plans measurement tools for print media. b. Plans the measurement tools for visual-audio media. c. Plans the measurement tools for outdoor media. d. Discusses the creative ad strategy developed to fulfill the communication objectives and the possibility of the acceptance of the budget by the client .