DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING

Profile of the Programme

Department of Public Relations and Advertising proposes to train communication professionals who specialize in all aspects of creativity, strategy, branding, consumer behavior and research, as well as in all aspects of public relations, corporate communication and management management. The department aims to develop it with equipment that aims to develop, can think differently and design future communication projects.

Public relations and advertising are communication disciplines. This discipline has an interdisciplinary structure that is closely related to various disciplines such as social psychology, economics, politics and neuroscience. Within the structure, perceptions about institutions, services and brands are created, managed and measured. At the same time, it is ensured that a hardware for the most up-to-date information and applications is acquired.

In line with these goals, the program offers its students a pool of basic and elective courses that are prepared to enable them to improve themselves in the fields of public relations and advertising. In the department, theoretical and applied courses supported by industry professionals on how the processes involved in the research, planning, strategy, creativity, implementation and evaluation stages required to find insight based on the data obtained from the consumer in the field of advertising, to transform it into advertising content, to plan the target audience and to measure the results. In the field of public relations, there are theoretical and practical courses supported by industry professionals in areas such as image-reputation building, crisis communication, global communication, corporate social responsibility from a corporate communication perspective.

Through the courses of digital communication and application, visual design, 360-degree communication campaign design, students have the opportunity to gain experience during university, create a portfolio and benefit from the international connections of the program. The students of the department have the opportunity to work and internship with industry professionals by getting education from the leading names of the sector as well as academicians with important academic studies. At the same time, through the workshops and seminars held, an environment for students to meet, meet and discuss with the leading experts of the field is created.

Department of Public Relations and Advertising offers 30% English education. The program includes basic and elective English lessons. Public Relations and Advertising Program constantly updates its curriculum in line with the changes in the field of communication and industry-specific expectations, including digital communication applications.

Department of Public Relations and Advertising is the first and only department in our country whose courses were accredited by the International Advertising Association, known as the International Advertising Association (IAA), between 1992 and 2022.

The department has a student and academic staff exchange program offered by various cultural exchange programs and offers its students the opportunity to study abroad thanks to bilateral agreements made with many universities around the world. At the same time, various scientific research projects funded by the University, TUBITAK and the European Union are carried out by the faculty members of the department.

In Faculty of Communication Sciences, Department of Public Relations and Advertising ; 7 professors, 6 associate professors, 6 assistant professors, 2 lecturers, 1 research assistant doctor and 2 research assistants are constantly on duty. The faculty members of the department are specialized in advertising and public relations, according to their academic field of study.