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DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING

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  • Course Structure Diagram with Credits
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Course Structure Diagram with Credits

I. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
ARY111 Research Methods in Social Sciences (ENG) Required Courses 3 4.5
İLT107 Introduction to Communication Required Courses 3 3.5
İŞL153 Business Management (ENG) Required Courses 3 6.0
KÜL193 Career Planning Required Courses 1 2.0
PSİ102 Psychology (ENG) Required Courses 3 3.5
SOS153 Sociology Required Courses 3 3.5
TÜR121 Writing Required Courses 2 2.0
TÜR125 Turkish Language I Required Courses 2 2.0
Mesleki Seçmeli Dersler 3.0

II. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
BİL150 Fundamentals of Information Technology Required Courses 4 5.0
FOT201 Basic Photography (ENG) Required Courses 4 5.0
İLT108 Theories of Communication Required Courses 3 4.5
PZL104 Introduction to Marketing Management Required Courses 3 6.5
RHİ207 Visual Communication Required Courses 4 5.0
TÜR122 Speaking Skills Required Courses 2 2.0
TÜR126 Turkish Language II Required Courses 2 2.0

III. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
İKT215 Economics (ENG) Required Courses 2 2.5
PSİ104 Social Psychology (ENG) Required Courses 3 3.0
RHİ203 Introduction to Advertising Required Courses 3 6.5
RHİ203 Introduction to Advertising (ENG) Required Courses 3 6.5
RHİ206 Introduction to Public Relations Required Courses 3 6.5
RHİ306 Communication Research Required Courses 3 6.5
TAR165 Atatürk's Principles and History of Turkish Revolution I Required Courses 2 2.0
Yabancı Dil Dersleri 3.0

IV. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
FEL102 Introduction to Philosophy (ENG) Required Courses 2 2.5
HUK124 Basic Concepts of Law Required Courses 2 2.5
RHİ202 Theory and Practice in Public Relations Required Courses 4 6.0
RHİ204 Consumer Behavior (ENG) Required Courses 3 6.0
RHİ351 Socıal Campaıgns Required Courses 3 4.5
SNT253 History of Art Required Courses 3 3.5
TAR166 Atatürk's Principles and History of Turkish Revolution II Required Courses 2 2.0
Yabancı Dil Dersleri 3.0

V. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
RHİ301 Persuasive Communication Required Courses 3 4.0
RHİ301 Persuasive Communication (ENG) Required Courses 3 4.0
RHİ303 Creativity in Advertising I Required Courses 4 6.0
RHİ305 Media Planning Required Courses 3 3.5
RHİ305 Media Planning (ENG) Required Courses 3 3.5
SİY102 Political Science (ENG) Required Courses 3 3.0
Seçmeli Dersler 2.0
Mesleki Seçmeli Dersler 11.5

VI. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
RHİ304 Creativity in Advertising II Required Courses 3 6.0
RHİ312 Advertising Copywriting Required Courses 4 6.0
RHİ334 Advertising Campaign Analyses Required Courses 3 4.5
Mesleki Seçmeli Dersler 8.5

VII. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
RHİ440 Analysis of Public Relations Campaigns Required Courses 3 4.5
RHİ461 Graduation Project I Required Courses 7 8.0
Mesleki Seçmeli Dersler 17.5

VIII. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
RHİ462 Graduation Project II Required Courses 7 8.0
Mesleki Seçmeli Dersler 22.0

Area Elective Courses

Course Code Course Title Required/Elective Theory + Practice ECTS
EDB235 Literary and Cultural Studies (ENG) (ENG) Area Elective Courses 3 4.5
GRA206 Introduction to Computer Aided Graphic Design (TR) Area Elective Courses 3 6.5
İLT379 Social Media Applications (TR) Area Elective Courses 4 4.5
RHİ205 Marketing Communication (TR) Area Elective Courses 3 4.5
BYN202 Introduction to Printing and Journalism (TR) Area Elective Courses 2 2.5
FOT218 Advertising Photography Project (TR) Area Elective Courses 4 6.0
GRA252 Motion Graphics (TR) Area Elective Courses 4 5.0
İLT238 Political Communication (TR) Area Elective Courses 3 5.0
İŞL412 Strategic Management (TR) Area Elective Courses 2 3.0
RHİ324 Internal Communication (ENG) (ENG) Area Elective Courses 3 4.5
STV210 Film and TV Information (TR) Area Elective Courses 2 4.5
ARY301 Qualitative Methods in Communication Research (TR) Area Elective Courses 3 4.5
ETK307 Digital Media Ethics (ENG) (ENG) Area Elective Courses 2 3.0
İSP151 Spanish I (ISP) (ISP) Area Elective Courses 4 4.0
RHİ241 History of Advertising (TR) Area Elective Courses 3 4.5
RHİ307 Advertising Analysis (TR) Area Elective Courses 3 4.5
RHİ322 Corporate Social Responsibilty Communication (ENG) (ENG) Area Elective Courses 3 4.5
RHİ323 Critical Perspectives on Advertising (ENG) (ENG) Area Elective Courses 3 5.0
RHİ355 Presentation Techniques in Campaigns (TR) Area Elective Courses 3 4.5
RHİ357 Digital Public Relations (TR) Area Elective Courses 3 4.5
RHİ359 Corporate Culture Management (TR) Area Elective Courses 3 4.5
RHİ363 Seminar I (TR) Area Elective Courses 4 5.0
RHİ365 Media and Politics (ENG) (ENG) Area Elective Courses 3 4.5
RHİ367 Advertising Film Production (TR) Area Elective Courses 4 5.0
RHİ369 Psychological Approaches in Advertising (TR) Area Elective Courses 3 4.5
İLT381 Web-Based Storytelling (TR) Area Elective Courses 4 4.5
İSP152 Spanish II (ISP) (ISP) Area Elective Courses 4 4.0
RHİ302 Communication Management (ENG) (ENG) Area Elective Courses 3 4.5
RHİ310 Brand Communication Management (ENG) (ENG) Area Elective Courses 3 4.5
RHİ316 Advertising and Neuroscience (TR) Area Elective Courses 3 4.5
RHİ318 Content Marketing (ENG) (ENG) Area Elective Courses 4 5.0
RHİ320 Sustainability Communication (TR) Area Elective Courses 3 4.5
RHİ326 Critical Thinking (ENG) (ENG) Area Elective Courses 3 4.5
RHİ345 TV Advertising (TR) Area Elective Courses 3 5.0
RHİ346 Public Relations Copy Writing (TR) Area Elective Courses 4 6.0
RHİ352 Advertising Design II (TR) Area Elective Courses 4 4.5
RHİ354 Corporate Communication Management (TR) Area Elective Courses 3 4.5
RHİ358 Advertising in the Digital Age (TR) Area Elective Courses 4 5.0
RHİ360 Digital Media Applications (ENG) (ENG) Area Elective Courses 4 5.0
RHİ364 Seminar II (TR) Area Elective Courses 4 5.0
RHİ366 Storytelling in Advertising (TR) Area Elective Courses 4 5.0
RHİ451 Strategic Planning (TR) Area Elective Courses 3 4.0
BİL441 Artificial Intelligence (TR) Area Elective Courses 3 4.5
İLT407 Applications of Communication Research (TR) Area Elective Courses 3 4.5
İNG425 Academic English V (ENG) (ENG) Area Elective Courses 3 3.0
RHİ460 Advertising Project (ENG) (ENG) Area Elective Courses 4 6.0
RHİ463 Advertising Copywriting Practices (TR) Area Elective Courses 4 6.0
THU203 Community Services (TR) Area Elective Courses 2 3.0
BİL464 Computer Based Creative Studies II (TR) Area Elective Courses 3 6.0
HUK478 Intellectual Property Rights (TR) Area Elective Courses 2 3.0
İNG426 Academic English VI (ENG) (ENG) Area Elective Courses 3 3.0
RHİ308 Social and Political Communication Campaigns (TR) Area Elective Courses 3 4.0
RHİ452 Sport Marketing Communication (TR) Area Elective Courses 3 4.5
RHİ456 International Advertising and Public Relations (TR) Area Elective Courses 3 4.5
RHİ458 International Projects (ENG) (ENG) Area Elective Courses 6 6.0
RHİ459 Digital Advertising Copywriting (TR) Area Elective Courses 4 6.0
STV454 Identity in the Digital Age (ENG) (ENG) Area Elective Courses 3 4.5

Elective Courses

Course Code Course Title Required/Elective Theory + Practice ECTS
KÜL199 Cultural Activities (TR) Elective Courses 2 2.0
TİY152 Theatre (TR) Elective Courses 2 2.5
TÜR120 Turkish Sign Language (TR) Elective Courses 3 3.0
KÜL195 Volunteer Work (TR) Elective Courses 3 4.0

Foreign Language Courses

Course Code Course Title Required/Elective Theory + Practice ECTS
İNG188 English II (ENG) (ENG) Foreign Language Courses 3 3.0
İNG325 Academic English III (ENG) (ENG) Foreign Language Courses 3 3.0
İNG326 Academic English IV (ENG) (ENG) Foreign Language Courses 3 3.0
  • Profile of the Programme
  • Specific Admission Requirements
  • Qualification Requirements and Regulations
  • Recognition of Prior Learning
  • Educational Staff
  • Programme Director & ECTS Coord.
  • Field Qualifications
  • Key Learning Outcomes
  • Course Structure Diagram with Credits
  • Matrix of Program Outcomes&Field Qualifications
  • Matrix of Course& Program Qualifications
  • Examination Regulations, Assessment and Grading
  • Graduation Requirements
  • Access to Further Studies
  • Occupational Profiles of Graduates
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