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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

CONSUMER BEHAVIOR

Learning Outcomes

Will be able to have information about the factors affecting the purchasing behavior of consumers in tourism.
Explain cultural factors.
Explain social factors.
Explain personal factors.
Explain psychological factors.
Will be able to manage the consumer purchasing process in tourism.
Explain the stage of emergence of need in tourism.
Explains the information seeking phase of the person who is motivated to travel and take a vacation.
Explains the stage where the person who is motivated to travel and vacation will choose the most suitable option by making comparisons among the alternatives.
Describes the stage at which the person motivated to travel and take a vacation comes to a final decision.
Explains the stage based on the comparison of the consumer's expectations from the product before the purchase and what happens after the purchase.
Will be able to define the tourist typologies in general.
Knows Cohen's typology.
Knows Plog's typology.
Knows Smith's typology.
Will be able to apply the principles of environmentally sensitive and responsible consumption while managing the consumer purchasing process in tourism.
Protects the environment by observing environmentally friendly principles in the product preparation process.
Contributes to sustainable tourism by being sensitive to the environment.
Will have knowledge about motivation theories commonly used in tourism.
Explain Maslow's Hierarchy of Needs.