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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

GLOBAL COMMUNICATION

Learning Outcomes

1. Students will be propose appropriate communication approaches in global business practices and benefit expectations 1.1. Comment the connections with the links in globalization. 1.2. Relate communication efforts by international agreements . 1.3. Query the most appropriate communication approaches within the international framework for the organization.
2. Students will be offered intercultural solutions to problems that arise in business applications. 2.1. Identfy the language problems in intercultural communication. 2.2. Exemplifies what kind of nonverbal communications problems in intercultural communication. 2.3. Argue that the reason for intercultural communication in the business world.
3. Evaluate advertising works in the international arena. 3.1. Illustrate the effect of the development of advertising in a multinational enterprises and international advertising agencies. 3.2. Query within the framework of international advertising demographics, economic factors, geographic features , political and legal framework and cultural context. 3.3. Analyze international practices in the field of advertising. 3.4. Recommend strategic decisions within the framework of international advertising.
4. Students able to evaluate PR applications in the international arena. 4.1. Illustrate how this affects the development international companies and international organizations, global field of public relations. 4.2. Distinguish similarities and differences between local and international public relations. 4.3. Discuss in terms of public relations activities in multicultural environment is. 4.4. Recommend strategic decisions for international public relations in the framework.