GLOBAL MANAGEMENT STRATEGIES

Description

Course Title	Course Code	Semester	Required/Elective	Theory + Practice	ECTS
Global Management Strategies	İŞL634	II. SEMESTER	Elective Courses	3+0	7.5

Language of Instruction	İngilizce
Course Type	Elective Courses
Course Instructor(s)	DOÇ. DR. OZAN AĞLARGÖZ
Mode of Delivery	On-campus; Distance
Prerequisites	N/A
Courses Recommended	N/A
Reading List	- Jeanne Liedtka (2019). Putting technology in its place:design thinking ’ s social technology at work. CaliforniaManagement Review, 62(2). https://doiorg.library.esc.edu/10.1177/0008125619897391- Jayarwardena, C. (2019). What are the key innovativestrategies needed for future tourism in the World?Worldwide Hospitality and Tourism Themes, 11 (2), 235-247.- Ng, I. C. (2017). The internet of things: Review andresearch directions. Journal of Research in Marketing,34(1), 3-21.- Conversations with Gen Z. (October, 2018). Barnes &Noble College Insights.- Frenken, K. & Schor, J. (2017). Putting the sharingeconomy into perspective. Environmental Innovations andSocietal Transitions, 23, 3-10.- Harrell, E. Neuromarketing (January 23, 2019). HarvardBusiness Review- E. Drago, (2015). The effect of technology on face-facecommunication. Elon Journal of Undergraduate Research:inquiriesjournal.com, 6(1).- Scholz, J., & Smith, A. N. (2016). Augmented reality:designing immersive experiences that maximize consumerengagement. Business Horizons, 59(2), 149-161.-Foreign supermarkets change tactics in tough Chinamarket. Financial Times, August 29, 2019.-How to tell which decisions are strategic. CaliforniaManagement Review, 56 (3), Spring 2014.-Amazon\'s acquisition of Whole Foods is about two things:data and product. Forbes. August 2, 2017.- Bergh, C. The CEO of Levi Strauss on leading an iconicbrand back to growth. Harvard Business Review, JulyAugust, 2018.What the best transformational leaders do? HarvardBusiness Review, May 8, 2017.- Dunn, S., Grannan, C., Raisinghani, M., & Stalling, H.(2015). Communication strategies for successful virtualteams’’. 48th Hawaii International Conference on SystemScience, IEEE.-Schroth, H. (2019). Are you ready for Gen Z in theworkplace? California Management Review, 61(3), 5–18.-Elmansy, R. Disney\'s Creative Strategy: The Dreamer, TheRealist and The Critic. 04.06.2015. -Kane, G. C., Phillips, A. N., Copulsky, J., & Andrus, G.(Spring 2019). How digital leadership is (n’t) different?MIT Sloan Management Review, 60 (3).-Joakim Björkdahl (2020). Strategies for digitalization inmanufacturing firms. California Management Review,62(4).- Brady, M. R. Fellenz, M. R., & Richard Brookers, R.(2008). Researching the role of information andcommunications technology (ICT) in contemporarymarketing practices. Journal of Business & IndustrialMarketing, 23(2), 108-114.- Go, H., Kang, M., & Suh, S. (2020). Machine learning ofrobots in tourism and hospitality: interactive technologyacceptance model (ITAM)- cutting edge. Tourism Review,Vol. ahead-of-print. https://doi.org/10.1108/TR-02-2019-0062- Anderson, R. Delta’s CEO on using innovative thinking torevive a bankrupt airline. Harvard Business Review,December 2014.- The leader’s guide to corporate culture. HarvardBusiness Review, Jan-Feb 2018.-Banker, S. (June 25, 2019). How Amazon changed WholeFoods. Forbes
Assessment Methods	Class participation and discussion (30 %) - Ödev• Independent research and analysis project (30 %) - Uygulama• Final examination (40%)
Work Placement	N/A