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    Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
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    Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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GLOBAL PUBLIC RELATION STRATEGIES

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Content

Weeks Topics
1. Weeks Link Between Globalization and Communication Approaches
2. Weeks Evaluation of Communication Approaches of International Agreements
3. Weeks Intercultural Communication and Language Use
4. Weeks Intercultural Communication and Nonverbal Communication Problems
5. Weeks Evaluation of Intercultural Communication in Business
6. Weeks Features of Global Marketing Communications Study
7. Weeks In Global Marketing Political, Legal and Economic Framework Analysis
8. Weeks Investigation of the Cultural Framework Global Marketing
9. Weeks Study of the Influence of Public Relations and International Organisations International Companies
10. Weeks Local and International Public Relations Similarities and Differences
11. Weeks Event Conditions of Public Relations in a Multicultural Environment
12. Weeks Global Public Relations Strategic Approach
13. Weeks Use of New Technologies in Global Studies Public Relations
14. Weeks Global Public Relations Practices in Measurement and Evaluation
  • Description
  • Content
  • Learning Outcomes
  • Learning Activities and Teaching Methods
  • Course's Contribution to Prog.
  • Assessment Methods
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