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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

SOCIAL MARKETING

Learning Outcomes

Explains the concepts of social marketing.
Defines social marketing concept.
Recognizes the social marketing perspective and social marketing process.
Gives examples concerning the social marketing perspective.
Debates the development, importance and future of social marketing and social marketing practices.
Describes the developmental reasons of social marketing concept and social marketing practices.
Questions the importance of marketing by giving examples concerning social marketing practices
Compares the advantages and difficulties of social marketing.
Debates the role of social marketing in the future in marketing and business administration.
Evaluates the role of consumers in social marketing practices.
Interprets today's changing consumer habits.
Questions to what degree the consumers appreciate social marketing practices.
Evatuates the consumers’ effects on the development of social campaigns.
Analyzes and evaluates the social marketing campaigns.
Defines the concept of campaign and the design of campaign.
Investigates the campaign planning and the implementation process of campaign.
Analyzes the campaign cases and evaluates the results of these campaign cases.