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Learning Outcomes

  • 1. Explains basic concepts of scientific research methods 1.1 Explains science, scientific research, theory, scientific methodology and other conceps 1.2 Describes the basic functions of the science and basic research principles of the science
  • Specifies a research topic based on past studies and related marketing science.
  • 2. Explains the important rules of scientific report writing 2.1 Determines page layout, footnote and bibliography writing, table and figure designs 2.2 Evaluates scientific writing, word usage, sentence structure and writing rules.
  • Learns how to survey current related literature.
  • 3. Analyses the first step of the scientific research, which is problem 3.1 Discuses the problem of a scientific research 3.2 Evaluates the selection of the problem and its writing process
  • Gains the ability to obtain data for research.
  • 4. Analyses the other steps of the scientific research 4.1. Explains purpose, significance, assumptions, limitations and definitions. 4.1 Evaluates the sampling 4.3 Evaluates the methodology and research methods
  • Writes masters thesis / Ph.D. thesis.
  • 5. Analyses the collecting data and evaluation process 5.1 Evaluates the data and basic data collection tecniques 5.2 Evaluates the interview, observation, survey, literature review tecniques 5.3 Evaluates the evaluation process of the data 5.4 Prepares a research project
  • Present and defend the masters thesis/ Ph.D. thesis.
  • Description
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