MEDIA MANAGEMENT

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Learning Outcomes

Students will be informed about today’s Media Industry. They can define the Media Industry and they can approach the Media Industry with a critical point of view
1.1. Students can define the Media Industry and explain the concepts of monopolization in the media, unification of the media, privatization of the media and deregulation. 1.2. Students will have an idea about the media ownership and political power. They can learn the effect of media as the Fourth Force. 1.3. Students can summarize the structure and management of global media businesses
Students will get to know the parts comprising a press business and the tasks of people working in press businesses. They will also have an idea about how a press business is managed.
2.1. Students can explain how a press business is established and what the essential parts composing a press business are. 2.2. Students can describe the jobs of employees working in press and printing businesses. 2.3. Students can explain the management structure and management ways in a press business.
Students will have an idea about the working structure of a television business and its expenses. They can define the organizational structure of a television business
1.1 Students can explain the daily, weekly, and seasonally plan of broadcasts within the frame of a general planning. 1.2. The Organizational Structure of a Television Business and the Tasks of Employees can be described. 1.3. The students will be informed about the consumers in the television industry: the audience. 1.4. Students will have an idea about the production and distribution expenses of television businesses and the international trade of television content.
Students will be informed about the working structure of a radio business and its expenses. They can define the organizational structure of a radio business
1.1. Students can define the organizational structure of a radio business and the tasks of employees working in a radio business. 1.2. Students can express the production structure of radio businesses. 1.3. Students will be informed about the consumers in the radio industry: the listeners. 1.4. Students will have an idea about the production and distribution expenses in radio businesses. 1.5. Students can discuss the international trade of radio content.
Students will be able to define the modern advertising industry and they will be informed about the working structure of advertising agencies.
1.1. Students can define the advertising givers, the advertising agency, the media and suppliers which compose the Advertising Industry. 1.2. Students can explain the production process in the advertising industry. 1.3. Students can express the management structure in an advertising agency. 1.4. Students will be informed about the media planning process, and copyright and legal duties. 1.4. Students will be informed about what the target audience is and the media tools that are going to be used. 1.5. Students will learn the view time and frequency of advertisements. 1.6. Students will have an idea about the geography that the advertisements are seen and the price that will be charged per advertisement. 1.6. Students will learn about the advertisement channels and distribution in the advertising industry. Students will be able to explain the success of an advertisement.
Students will have a general idea about the cinema sector and will be informed about the management and operation way of a cinema business.
1.1. Students will define the Movie Industry, Motion-Picture, Commercial Film, TV Series, Hollywood, Bollywood, Turkish Cinema and Greenbox. 1.2. Students will be able to evaluate the process of film production, the formation of an idea, finance, pre-production, distribution and movie screening. 1.3. Students will explain the tasks of people working in the cinema industry.
Students will examine closely the concepts of motivation and labor force in the media.
1.1 Students will learn how human resource planning is made. 1.2. Students will learn what should be taken into consideration while determining a good wages policy and improving the working conditions. 1.3. Students can explain the concepts of white-collar worker and media elites. 1.4. Students will be informed about the legal and social rights of media workers. 1.5. Students will learn about the equal employment opportunity and the goals of press unions.
Students will discuss the question of how somebody becomes an executive in the media by giving examples from the famous names becoming an executive by climbing the stairs and having a journalism background.
1.2. Students will be informed about the first experience in management and the characteristics of leaders who inspire the employees. 1.3. Students will have an idea about the arrival of leaders having an MBA or higher education to the media businesses and the change that they create. 1.4. Students will evaluate the concept of a retired media person and they will be informed about the legal loads that an executive undertakes and the liabilities that can end up in court.
Students will have an idea about the publication sales in media businesses.
1.1 Students will explain the function of the sales department and the responsibilities of the sales general manager. 1.2. Students will learn how a pricing plan is made and how the regional and national sales occur.
Students will be informed about how promotion plans are prepared in media businesses.
1.1. Students will learn about what the sales promotion is, as well as the promotion methods used for the audience and the readers.
Students will learn about how budgeting and financial management actualizes in a media business.
1.1. Students will be informed about budgeting and planning, types of costs, and preparing a financial balance sheet. 1.3. Students will be informed about the advertisement, circulation-rating, competition strategies in the media industry and profit maximization. 1.4. Students will discuss the social responsibility projects of media businesses with examples.
Outdoor
1.1. Students will be have an idea about the outdoor advertisements, its types and how they work.
Students will explain the partnerships in the media.
1.1. Radio and Television Supreme Council, or RTÜK, Advertising Givers Association, TV Audience Measurement-Joint Industry Committee and EGTA.
Students will be informed about the media accounting and its practices.
1.1 Students will explain receipt, e-receipt, factoring, term and payment methods and have an idea about the cost accounting.
Students can define the programs used in media businesses
1.1 Students will identify Microsoft Office Programs, Booking and Reservation Programs, Research Programs such as Nielsen-Adex, Nielsen-TGI, TNS-InfoSys+, Advantage, MedPlan).
Students will discuss the concept of media group and acting together. They will learn the techniques used in the reporting process.
1.1. Students will learn the process of in-house reporting and out-house reporting. 1.2. Students will meet with the technique of data mining. 1.3. Students will have an idea about data confidentiality and responsibilities, and data sharing methods. They will also have an idea about how to look at previous data and giving a shape to the future. 1.4. Students will evaluate the question who makes reports for whom.