CONSUMER BEHAVIOUR

Course's Contribution to Prog.

0 : Doesn’t support 1 : Low-level support 2 : Mid-level support 3 : High-level support

No	Program Qualifications	Level of Contribution
		0	1	2	3
1	Be aware of and comply with law and regulations in the field of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications.	X
2	Approach the dynamics of the field with an integrated perspective	X
3	Explain main concepts and the relationships of these concepts	X
4	Be informed of, both practically and conceptually, in the field of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication which were equipped lesson materials which included newest information and other resources.	X
5	Be informed of problems about public relations and advertising fields.	X
6	Recognize institutions operating in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications and the structural and managerial characteristics.	X
7	Recognize national and international social and cultural dimensions of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications fields.	X
8	Use advanced level of conceptual and practical information in the areas	X
9	Have the ability to explain and identify problems associated with area	X
10	Describe the original ideas related to areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications in a creative way.	X
11	Develop and apply methods and techniques about stakeholders’ appropriate communication strategy, taking into account differences in needs or developments, which are in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications.	X
12	Take responsibility for the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications, and undertake and perform individual or group work	X
13	Critically evaluate their own knowledge and skills in the areas	X
14	Identify and meet the demands of learning requirements.	X
15	Plan and manage events as a member of a team and individually for the professional development in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications	X
16	Be aware of the ways of accessing information as well as using new methods and technologies in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications.	X
17	Develop positive attitudes and behaviour towards lifelong learning.	X
18	Make written and oral statements and use language effectively in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications to expert and non-specialist audience groups.	X
19	Share problems and solutions with people, with or without expertise, in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications with the support of both quantitative and qualitative data	X
20	Follow, organize and and actively participate in artistic, cultural and social activities	X
21	Recognize and adapt to communication style of different cultures.	X
22	Comply with social, scientific, professional and ethical values in the stages of data collection, interpretation, introduction and implementation of the related field.	X