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Profile of the Programme

Advertising and public relations have gained prominence under the aegis of communication sciences since the end of 20th century. It was closely related with the inception of new communication Technologies. Technological innovations in communication sector directly influenced advertising and public relations realm. Looking back from today to 19th century it seems that communication facilities were comperatively limited. Nowadays communication seems more complex, overly detailed and intense. In this situation, it is obvious that instutions and even individuals need professionals who are well versed in communication. In this light, Advertising and Public Relations program has been initiated fort his reason to educate advertising and public relations professionals to meet the need mentioned above. This program consists of theoretical courses on communication, mass communication, public relations  and mass media. Those courses are structured in according with the idea that communication field as a research site is an inter dicipliner area.

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