PUBLIC RELATIONS AND PROMOTION

Matrix of Program Outcomes&Field Qualifications

0 : Doesn’t support 1 : Low-level support 2 : Mid-level support 3 : High-level support

Program Qualifications (Outcomes)	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15
have basic knowledge and skills on public relations and publicity,	1	2	3	3	3	3	3	3	3	1	1	3	3	3	3
use the knowledge acquired in the field in decision making, practices and acts,	1	3	3	3	3	3	3	2	3	1	1	1	2	1	1
analyze, interpret and evaluate the knowledge about public relations and publicity,	1	3	3	3	3	3	3	2	1	1	1	1	2	1	1
take responsibility individually or as a team member, and fulfill their responsibilities in a project related to the field,	0	0	3	3	2	0	1	0	1	0	0	2	2	2	2
use information sources as well as theoretical and practical information about public relations and publicity,	2	2	3	3	2	3	3	2	2	1	1	1	2	3	2
develop positive attitudes towards lifelong learning,	0	1	3	3	3	3	3	0	3	1	1	1	2	2	2
communicate their ideas based on basic knowledge and skills acquired in the field in written and oral form,	1	3	3	3	3	3	3	2	1	1	1	1	1	0	0
critically evaluate basic knowledge and skills acquired in the field of public relations and publicity,	0	2	3	3	3	3	3	0	1	0	0	0	2	1	1
describe original ideas about public relations and publicity in a creative way,	0	2	3	3	3	3	3	0	1	0	0	0	2	1	1
participate in programs about public relations and publicity,	0	1	3	3	1	3	3	0	2	0	0	1	1	2	2
are open to change and innovation in the field of public relations and publicity,	0	1	3	3	3	3	3	2	2	0	0	1	3	3	2
keep up with the literature in the field and communicate with their colleagues in a foreign language at minimum A2 level, as defined by the European Language Portfolio,	0	1	2	2	2	2	1	1	1	3	1	1	1	1	1
use computer software and communication and information technologies required in the field at the basic level, as defined by the European Computer Driving License,	1	1	1	1	1	1	1	1	3	1	3	2	0	1	1
observe ethical values adopted in the organization, institution, business and society,	1	2	3	3	3	3	3	3	3	0	1	2	0	0	1
have enough awareness about the universality of social rights , social justice, quality and cultural values, environmental protection, and occupational health and safety issues.	2	1	2	3	0	2	1	0	1	0	0	1	0	1	0

0 : Doesn’t support 1 : Low-level support 2 : Mid-level support 3 : High-level support