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    Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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Description

Course Title Course Code Semester Required/Elective Theory + Practice ECTS
Public Relations İSN102 IV. SEMESTER Required Courses 3+0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. AYLA TOPUZ SAVAŞ
Mode of Delivery The mode of delivery of this course is Face to face
Prerequisites
Courses Recommended TRZ 107 Introduction to Communication had better be taken.
Reading List Asna, M. Alaeddin. Public Relations : Temel bilgiler / Alaeddin Asna. -- İstanbul :Der Yayınları, 1993. *Asna, M. Alaeddin. Halkla ilişkiler : Dünden bugüne bir sanat-meslek öyküsü : Sabah Kitapları, c1997. *Akyürek, Rüveyde, Editör. Kurumsal İletişim Yönetimi. Anadolu Üniversitesi yayın no:1382, Açıköğretim Fakültesi Yayın No:749 *Balta Peltekoğlu, Filiz. Halkla ilişkilere giriş / Filiz Balta Peltekoğlu. -- İstanbul Marmara Üniversitesi, 1993. (Marmara Üniversitesi yayın no. 524. İletişim Fakültesi yayın no. 1) *Balta Peltekoğlu, Filiz. Halkla ilişkiler nedir? / Filiz Balta Peltekoğlu. -- 1. bs. --İstanbul : Beta Basım Yayım Dağıtım, 1998. *Gürgen, Haluk. Halkla ilişkiler ortam ve araçları / yazar Haluk Gürgen ; Editör Kazım Sezgin. -- [Eskişehir] : Anadolu Üniversitesi Açıköğretim Fakültesi, 1994.Anadolu Üniversitesi yayın; no. 820. Açıköğretim Fakültesi yayın ; no. 430) *Kadıbeşegil, Salim. Halkla ilişkilerde temel ilkeler / Salim Kadıbeşegil. -- [İzmir],1986 (İzmir : Tükelmat). Kazancı, Metin. Halkla ilişkiler / -- [Ankara] : A.Ü. Siyasal Bilgiler Fakültesi, 1980. XII, 145 s. -- (Ankara Üniversitesi. Siyasal Bilgiler Fakültesi yayınları; no. 459) *Kazancı, Metin. Halkla ilişkiler / Metin Kazancı. -- 2. bs. -- Ankara :SavaşYayınevi, 1982. XII, 165 s. -- (Savaş yayınları ; 2) *Geylan, Ramazan. İşletmelerde halkla ilişkiler / Ramazan Geylan. -- Eskişehir : R.Geylan, 1994. Karalar, Rıdvan. Halkla ilişkiler Eskişehir, 1994 (Eskişehir :Metin Ofset Matbaacılık). *Karalar, Rıdvan. Halkla ilişkiler Eskişehir : AntYayıncılık, 1996. *Moore, H. Frazier. Public Relations : Principles, cases, and problems / H. Frazier Moore, Frank B. Kalupa. -- 9th ed. -- Homewood, Ill. : R.D. Irwin,1985. *Yılmaz, Ayhan. Editör. Halkla İlişkiler Uygulamaları ve Örnek Olaylar, Anadolu Üniversitesi Yayın No: 1383, Açıköğretim Fakültesi Yayın No:750(2002), *Seitel, Fraser P.,The practice of public relations / Fraser P. Seitel. – 9th ed. – Upper Saddle River, N.J. : Pearson Prentice Hall, 2004., *Werner J. Severin, James W. Tankard, Wr. İletişim Kuramları / Prof.Dr.Ali Atıf Bir, Serdar Sever, Kibele Sanat Merkezi 1994, *Terence E.Deal, M.K Key Kurumiçi Halkla ilişkiler / Çeviri Özgür Emir, Media Cat yayınları, 2000, *Salim Kadıbeşegil Kriz geliyorum Der / Media Cat yayınları, 2002, *Amanda Barry,Halkla İlişkilerin Gücü /Elips Kitap yayıncılık, 2003 *Ayla Okay, Aydemir Okay Halkla İlişkiler/ Kavram, Strateji, Uygulamalar, Der yayınları, 2002
Assessment Methods 1.Mid Term: Multiple choice questions (30)2. Mid Term: Multiple choice questions (30)Final Exam: Multiple choice questions (40)
Work Placement There is no work placement for this course.
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