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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

CONSUMER BEHAVIOR

Learning Outcomes

Consists of the actions that consumers take in regard to making decisions about purchasing various goods and services.
Focuses on the psychological and other factors that motivate people to either buy a product or reject it in favor of some other option.
Learns the factors that utilize the behaviors in a manner that motivates consumers to make purchases.
Understands the influences that consumer behavior is the self-image of the consumer.
Tries hard to feel himself good, to be admired and to get approved by others
To purchase the latest trendy clothing and the newest car loaded with extras, and being seen in the right places can be extremely important. By contrast, people who are less concerned with what others think are likely to focus on making purchases they deem as practical and capable of providing them with the comfort and service they require.
play a role in shaping consumer behavior in Cultural factors .
, hagling over prices before buying is considered an essential part of the process.
considerable influence on consumer behavior. motivated to purchase specific brands because people they admire have bought those same products.