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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

MARKETING PRINCIPLES I

Learning Outcomes

Explains marketing and marketing management issue.
Learns the scope and content of marketing.
Understands the development process of marketing.
Learns functions of marketing management.
Learns environmental factors in marketing and the evolution of marketing approaches and applications in 2000’s.
Explains the types and processes of marketing plans.
Learns strategic planning.
Understands strategy of marketing.
Defines consumer markets and industrial marketing.
Learns consumer markets and consumer behaviour.
Understands industrial marketing and consumer behavior.
Defines Market Analysis, Demand Forecast, Market Segmentation and Target Market Selection.
Learns demand measurement and demand forecasting.
Learns market segmentation and market segmentation strategies.
Explains product, price, place and promotion issues.
Understands product and product related strategic decisions.
Learns prices and price policies at firms.
Learns maraketing and physical distribution channels.
Understands marketing communication and promotional tools.