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UNIVERSITY
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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
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Online Services for On-Campus Students

On-Campus Student System (ANASIS)

Student Information System

Online Semester Registration

Summer School

Student Account

Registration and Exemption Exams

Confirmation of Degree
Eğitim Öğretim ile ilgili Mevzuat

Rules and Regulations

Yönergeler

Usul ve Esaslar

Information and Documents

Admission of Foreign Nationals

Double Major/Minor

Interuniversity/Intrauniversity Transfer

Academic Catalogues

International Student Application
Information for Students

Admission Requirements

Registration Process

ECTS

Academic Advising

Recognition of Prior Learning

International Programs

Practicum
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

PROGRAM IN MARKETING

Course Structure Diagram with Credits

I. SEMESTER

Course Code	Course Title	Required/Elective	Theory + Practice	ECTS
HUK117	Fundamentals of Law	Required Courses	2	2.0
İKT117	Introduction to Economics	Required Courses	2	3.0
İNG187	English I (ENG)	Required Courses	3	3.0
İST251	Statistics	Required Courses	2	3.0
İŞL155	Introduction to Business	Required Courses	2	3.0
MAT220	Commercial Mathematics	Required Courses	2	3.0
MUH114	Introduction to Accounting	Required Courses	2	3.0
PZL101	Marketing Principles I	Required Courses	4	4.0
TAR165	Atatürk's Principles and History of Turkish Revolution I	Required Courses	2	2.0
TÜR125	Turkish Language I	Required Courses	2	2.0
	Seçmeli Dersler			2.0

II. SEMESTER

Course Code	Course Title	Required/Elective	Theory + Practice	ECTS
İNG188	English II (ENG)	Required Courses	3	3.0
PZL102	Marketing Principles II	Required Courses	4	4.5
PZL116	Marketing Principles II	Required Courses	4	5.0
PZL221	Customer Relationship Management	Required Courses	2	3.0
PZL232	Physical Distribution Management	Required Courses	2	2.0
PZL240	Sales Techniques	Required Courses	4	4.0
PZL254	Direct Marketing	Required Courses	2	4.0
TAR166	Atatürk's Principles and History of Turkish Revolution II	Required Courses	2	2.0
TÜR126	Turkish Language II	Required Courses	2	2.0
	Mesleki Seçmeli Dersler			5.0

III. SEMESTER

Course Code	Course Title	Required/Elective	Theory + Practice	ECTS
PZL204	Marketing Research	Required Courses	3	3.0
PZL216	Consumer Behavior	Required Courses	2	3.0
PZL221	Customer Relationship Management	Required Courses	2	3.0
PZL243	International Marketing	Required Courses	2	4.0
PZL244	Retailing Management	Required Courses	2	2.0
PZL245	Marketing Research	Required Courses	3	5.0
PZL247	Sales Management	Required Courses	2	3.0
	Seçmeli Dersler			4.0
	Mesleki Seçmeli Dersler			11.0

IV. SEMESTER

Course Code	Course Title	Required/Elective	Theory + Practice	ECTS
EİŞ202	Business Application	Required Courses	20	12.0
EİŞ204	Business Training	Required Courses	8	10.0
İST251	Statistics	Required Courses	2	3.0
İŞL110	Management and Organization	Required Courses	2	2.5
PZL102	Marketing Principles II	Required Courses	4	4.5
PZL216	Consumer Behavior	Required Courses	2	3.0
PZL228	Professional Study and Seminar	Required Courses	4	4.0
PZL244	Retailing Management	Required Courses	2	2.0
	Seçmeli Dersler			8.0

Area Elective Courses

Course Code	Course Title	Required/Elective	Theory + Practice	ECTS
PZL110	Marketing Information Systems (TR)	Area Elective Courses	3	4.0
PZL224	Marketing Law (TR)	Area Elective Courses	2	3.0
PZL242	Industrial Products Marketing (TR)	Area Elective Courses	2	3.0
SOS118	Behavioral Sciences (TR)	Area Elective Courses	2	3.0
SOS130	Social Behavior and Protocol (TR)	Area Elective Courses	2	3.0
TRZ246	Tourism Marketing (TR)	Area Elective Courses	2	2.0
İŞL110	Management and Organization (TR)	Area Elective Courses	2	2.5
İŞL213	Human Sources Management (TR)	Area Elective Courses	2	3.0
PZL207	Service Marketing (TR)	Area Elective Courses	2	2.0
PZL217	Marketing Communications (TR)	Area Elective Courses	2	3.0
PZL223	Speech Training (TR)	Area Elective Courses	2	2.0
PZL228	Professional Study and Seminar (TR)	Area Elective Courses	4	4.0
PZL249	Purchasing (TR)	Area Elective Courses	3	3.0
PZL253	Digital Marketing (TR)	Area Elective Courses	2	3.0
HUK154	Commercial Law (TR)	Area Elective Courses	2	3.0

Elective Courses

Course Code	Course Title	Required/Elective	Theory + Practice	ECTS
SOS155	Folkdance (TR)	Elective Courses	2	2.0
İLT101U	Interpersonal Communication (TR)	Elective Courses	3	4.0
İLT207U	Persuasive Communication (TR)	Elective Courses	3	4.0