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    Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
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    Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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PROGRAM IN MARKETING

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  • Course Structure Diagram with Credits
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Course Structure Diagram with Credits

I. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
HUK117 Fundamentals of Law Required Courses 2 2.0
İKT117 Introduction to Economics Required Courses 2 3.0
İNG187 English I (ENG) Required Courses 3 3.0
İST251 Statistics Required Courses 2 3.0
İŞL155 Introduction to Business Required Courses 2 3.0
MAT220 Commercial Mathematics Required Courses 2 3.0
MUH114 Introduction to Accounting Required Courses 2 3.0
PZL101 Marketing Principles I Required Courses 4 4.0
TAR165 Atatürk's Principles and History of Turkish Revolution I Required Courses 2 2.0
TÜR125 Turkish Language I Required Courses 2 2.0
Seçmeli Dersler 2.0

II. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
İNG188 English II (ENG) Required Courses 3 3.0
PZL102 Marketing Principles II Required Courses 4 4.5
PZL116 Marketing Principles II Required Courses 4 5.0
PZL221 Customer Relationship Management Required Courses 2 3.0
PZL232 Physical Distribution Management Required Courses 2 2.0
PZL240 Sales Techniques Required Courses 4 4.0
PZL254 Direct Marketing Required Courses 2 4.0
TAR166 Atatürk's Principles and History of Turkish Revolution II Required Courses 2 2.0
TÜR126 Turkish Language II Required Courses 2 2.0
Mesleki Seçmeli Dersler 5.0

III. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
PZL204 Marketing Research Required Courses 3 3.0
PZL216 Consumer Behavior Required Courses 2 3.0
PZL221 Customer Relationship Management Required Courses 2 3.0
PZL243 International Marketing Required Courses 2 4.0
PZL244 Retailing Management Required Courses 2 2.0
PZL245 Marketing Research Required Courses 3 5.0
PZL247 Sales Management Required Courses 2 3.0
Seçmeli Dersler 4.0
Mesleki Seçmeli Dersler 11.0

IV. SEMESTER

Course Code Course Title Required/Elective Theory + Practice ECTS
EİŞ202 Business Application Required Courses 20 12.0
EİŞ204 Business Training Required Courses 8 10.0
İST251 Statistics Required Courses 2 3.0
İŞL110 Management and Organization Required Courses 2 2.5
PZL102 Marketing Principles II Required Courses 4 4.5
PZL216 Consumer Behavior Required Courses 2 3.0
PZL228 Professional Study and Seminar Required Courses 4 4.0
PZL244 Retailing Management Required Courses 2 2.0
Seçmeli Dersler 8.0

Area Elective Courses

Course Code Course Title Required/Elective Theory + Practice ECTS
PZL110 Marketing Information Systems (TR) Area Elective Courses 3 4.0
PZL224 Marketing Law (TR) Area Elective Courses 2 3.0
PZL242 Industrial Products Marketing (TR) Area Elective Courses 2 3.0
SOS118 Behavioral Sciences (TR) Area Elective Courses 2 3.0
SOS130 Social Behavior and Protocol (TR) Area Elective Courses 2 3.0
TRZ246 Tourism Marketing (TR) Area Elective Courses 2 2.0
İŞL110 Management and Organization (TR) Area Elective Courses 2 2.5
İŞL213 Human Sources Management (TR) Area Elective Courses 2 3.0
PZL207 Service Marketing (TR) Area Elective Courses 2 2.0
PZL217 Marketing Communications (TR) Area Elective Courses 2 3.0
PZL223 Speech Training (TR) Area Elective Courses 2 2.0
PZL228 Professional Study and Seminar (TR) Area Elective Courses 4 4.0
PZL249 Purchasing (TR) Area Elective Courses 3 3.0
PZL253 Digital Marketing (TR) Area Elective Courses 2 3.0
HUK154 Commercial Law (TR) Area Elective Courses 2 3.0

Elective Courses

Course Code Course Title Required/Elective Theory + Practice ECTS
SOS155 Folkdance (TR) Elective Courses 2 2.0
İLT101U Interpersonal Communication (TR) Elective Courses 3 4.0
İLT207U Persuasive Communication (TR) Elective Courses 3 4.0
  • Profile of the Programme
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