PERCEPTION MANAGEMENT

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Learning Outcomes

define concepts related to perception management
• Define major concepts of perception management • Relate perception management to communication management • Compare various understanding of perception management
explain types of perception
• explain various types of perception • give examples for each type of perception in social life • relate different types of perception to communication issues • indicate the most common types of perception in perception management
summarize perception theories
• summarize basic theories of perception • explain contributions of each theory to understanding of perception • relate perception theories to approaches of perception management
indicate principles of perception management
• Describe the perception process • Explain basic principles of perception • Give examples for each principle of perception • Indicate the principles of perception management • Apply principles of perception management to various situations
elaborate on strategies of perception management
• Indicate common strategies of perception management • Discuss strengths and weaknesses of each strategy • Explain the best contexts for each strategy • Give examples for the effective use of each strategy in practice
discuss applications of perception management in various areas
• Describe the scope of perception management • Discuss areas in which perception management is used commonly • Evaluate perception management campaigns in different areas • Suggest counter measures against unfair uses of perception management • Relate national and international agendas to perception management
explain the role of industrial and social media in perception management
• Explain how industrial media is used for perception management • Discuss the role of social media in perception management • Recommend effective strategies against media manipulation as a part of perception management campaigns
identify new issues and trends regarding perception management
• identify current debates and hot issues related to perception management • discuss the arguments of proponents and opponents of perception management • evaluate new trends and developments in the area of perception management