Learning Outcomes | Anadolu University

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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

Learning Outcomes

Can explain the concept of event and event management process, understand event marketing
Will be able to understand the relationship between public relations and marketing concepts, explain the concept of public relations for marketing purposes and will be able to learn the strategies and tools of the concept of public relations for marketing purposes
Will be able to explain the scope and purposes of sponsorship, types of sponsorship and sponsorship program process.
Will be able to explain the trend from traditional public relations to digital public relations and social media tools and platforms used in digital public relations.
Will be able to explain the concept and relationship between investor relations and financial public relations. describe the concept of stakeholder
Explain the pressure and interest groups, Will be able to explain lobbying and its qualifications Explain the types of lobbying
Will be able to explain the concept of ethics, Will be able to list the theories used by the discipline of ethics Will be able to explain ethical codes, important laws, rules and principles in public relations Will be able to list ethical decision making models in public relations
Will be able to explain the factors that determine the framework of the concept of international public relations. Will be able to explain the place and importance of intercultural communication in international public relations. Will be able to explain the actors performing international public relations practices Will be able to explain public relations practices in an international context