IMAGE MANAGEMENT AND COMMUNICATION IN SCHOOLS

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Learning Outcomes

Explains the concept and components of the image
Defines the function of organizational philosophy
Explains the organizational behavior
Lists the characteristics of organizational identity
Explains organizational communication
Discusses the importance of the concept of the image in schools
Explains the concept of image
Lists the functions of image
Defines the kinds of image
Establishes the connection between image and brand
Performs the internal and external environmental analysis of schools in image management
Explains the internal and external environmental analysis techniques
Defines the SWOT analysis
Establihes the connections between image strategies and politics based on SWOT analysis
Defines the roles of school administrators in the creation of the school image
Explains the creation of image
Defines image analysis
Defines the image transfer
Describes the shape of image transfer
Sorts of image transfer targets
Explains the importance of internal and externel school communication in image management
Explains the concept of communication
Defines the concept of organizational communication
Classifies organizational communication
Identifies areas of organizational communication
Explains the internal and external forms of school communication
Explains the importance of the communication process and elements in education
Discuss the importance of communication in education as the main medium
Establishes the relationship between the educational elements of communication
establishes the relationship between the educational elements of communication
Defines communication as a management process
describes the process of management
Sorts the elements of the management process
Explains the importance of communication and place in management process
Discusses the impact of school culture to communication and image management process
Sorts the elements of the school culture
Explains the contribution of communication to school culture
Establishes the connection between school culture and image
Explains the relationship between school ID and school image