ADVERTISING FILM PRODUCTION

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Learning Outcomes

Analyses the characteristics of advertising sector and the characteristics of advertising film media in the world and in Turkey.
Describes the characteristics and types of TV commercial films.
explain the characteristics related to the profession of commercial film production.
Interprets the relation between ads and technology / arts.
Determines the sides of production and broadcasting of commercial films.
Composes a creative strategy process and its stages on commercials.
Plans the research process and the brief.
Plans the elements of the process of describing the target audience.
Plans the process of describing the product service and the market.
Designs the process of developing message strategies.
Relates production styles, formats and techniques of commercials.
Illustrates the production styles like Hard-Sell, Soft-Sell, Straight Forward, Exaggerated, Humor and Rational.
Illustrates the production formats like Product Alone, Demonstration, Happening, Problem Solving, Announcer, Continuity Characters, Fantasy Characters, Testimonial, Documentary, Narration, Musical formats.
Illustrates the production techniques like; TV; Live Shooting (Film: 16 mm–35 mm Video: 2 inch, 1 inch, Betacam, Umatic, Digital Technologies) Animation and Special Effects.
Analyses the elements of creative applications in the production of commercial films.
Discusses the important points of text writing.
Interprets some examples like scenario, storyboard, animatic and fotoboard.
Illustrates the characteristics of creative and effective commercial films.
Distinguishes the characteristics about presentation of commercial idea.
Plans the steps of commercial production.
Adapts the pre-production steps of commercial.
Analyses the determination process of shooting team and Pre-Production Meeting (PPM) process.
Discusses the evaluation criteria of an effective and creative commercial film.
Analyses the budgeting and controlling process of a commercial production.
Determines the budget and the factors affecting it.
Discusses the examples of budget forms and how to fill them in.
Discusses the controlling and ethical rules in commercials.
Develops a commercial film.
Develops a commercial film.