PUBLIC RELATIONS CAMPAIGNS IN TOURISM

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Learning Outcomes

Comprehends the process of how to transform a brief taken from the client to public relations strategies.
Makes necessary preparations for the client brief. Determines the questions for the optimum benefit from the client brief. Directs the brief process by questions. Organizes the campaign group meeting after the brief and makes labor division. Determines the communication problem or opportunity at the client brief. States the communication problem or opportunity in the form of public relations strategy.
Transforms corporate communication objectives to effective and applicable public relations strategies.
Defines the communication objectives of the brand, corporate or institution. Distinguishes the objectives which can be achieved by public relations activities. Describes the differences between communication problem and communication objectives. Analyzes the previous public relations activities of the brand, corporate or institution.
Develops a campaign plan appropriate to the stages of campaign planning.
Prepares a manager summary. Lists the components of situation analysis under the different headings in the plan. Writes public relations strategies in a simple language. Determines the tools of public relations and justifies them in the plan. Provides and justifies the creative applications in the plan. States the appropriate media planning for public relations strategies in the report. Determines the measurement tools of public relations campaign and justifies them in the report.
Makes an effective campaign presentation.
Makes a test presentation to the campaign group advisor. Dresses appropriately to the occasion. Follows the presentation schedule. Makes technical preparations before the presentation. Participates the presentation efficiently. Presents the campaign plan and visual materials. Makes the necessary changes in the campaign report and submits it on time.