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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

CHILD-FRIENDLY PRACTICES IN TOURISM

Learning Outcomes

Explains what marketing for children means.
Explains the factors that accelerate the development of marketing for children.
Tells children’s process of becoming a consumer.
Explains how children’s market can be segmented.
Makes segmentation according to traditional market segmentation criteria.
Makes segmentation with a holistic perspective.
Lists what should be considered in product development for children.
Lists what should be considered in product development for children.
Explains the promotion mix tools used in marketing for children.
Describes the marketing research process for children.
Lists the methods to be used in data collection from children.
Describes the difficulties encountered in collecting data from children.
Explains family tourism and its scope.
Describes the motivations of children and parents for family tourism.
Explains parents' conflicting demands and needs in family tourism.
Defines the concept of child friendly tourism.
Defines a child friendly hotel.
Lists the applications within the scope of child friendly tourism in tourism enterprises.
Tells what child safety and health means within the scope of child friendly tourism.
Explains the mini clubs and their scope.