TV ADVERTISING II

Back

Learning Outcomes

analyse the characteristics of advertising sector and the characteristics of TV as an advertising media tool in the world and in Turkey.
describe the characteristics and types of TV commercial films.
explain the characteristics related to the profession of commercial film production.
interpret the relation between TV ads and technology / arts.
identify who are the sides of production and broadcasting of TV commercial films.
compose the creative strategy process and steps of TV commercials.
plan the research process and the brief.
plan the elements of the process about describing target audience.
plan the process about describing the product / service and market.
design the process of developing message strategies.
make relations between production styles, formats and techniques of TV commercials.
illustrate production styles like Hard-Sell, Soft-Sell, Straight Forward, Exaggerated, Humor and Rational.
illustrate production formats like Product Alone, Demonstration, Happening, Problem Solving, Announcer, Continuity Characters, Fantasy Characters, Testimonial, Documentary, Narration, Musical formats.
illustrate production techniques like; TV; Live Shooting (Film: 16 mm–35 mm Video: 2 inch, 1 inch, Betacam, Umatic, Digital Technologies) Animation and Special Effects.
analyse the elements of creative applications in the production of TV commercial films.
debate the important points of text writing.
interpret some examples like scenario, storyboard, animatic and fotoboard.
illustrate the characteristics of creative and effective TV commercial films.
distinguish the characteristics about presentation of TV commercial idea.
Plan the steps of commercial production process.
adapt the pre-production steps of TV commercial.
analyse the determination process of shooting team and Pre-Production Meeting (PPM) process.
debate the evaluation criterias of effective and creative commercial film.
analyse the budgeting and controlling process of commercial production.
Define the budget.
Discuss the examples of budget forms and how to fill them out.
Discuss the controlling and ethical rules in commercials.
develop a TV commercial film.