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Content

Weeks Topics
1. Weeks What is Communicatins?, Verbal, Written and nonverbal communication Corparate communications types and means.
2. Weeks The skill of Emphaty and Listening at communication, Interpersonal Communication
3. Weeks Public relations concept, practitioners, context and origins
4. Weeks Public Relations Part of Function: Publicity, Corporation Advertising, Press agentry, Public affairs, Lobbying, Issue management
5. Weeks Historical development of public relations in Turkey and in the World, development of PR in private and public sector, Career development in an organization, professionalism and ethics.
6. Weeks Research in PR, the role of research in strategic planning
7. Weeks Coorparate public relations and tools
8. Weeks Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods
9. Weeks Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods
10. Weeks Planning and programming in PR, strategic management: strategy and tactics, writing the program: program plan,defining target public, budgeting, pretesting program elements.
11. Weeks Taking action and communicating in public relations management process: Acting responsively and responsibly, cordinating action and communication, action as an open systems response, Communication component of strategy. framing the message,
12. Weeks Evaluating the PR program
13. Weeks Public relations practice Case study about Health Communication
14. Weeks Public relations practice Case study about Health Communication
  • Description
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