Learning Outcomes

Back

Explain professional quality and appearance in web design.
Explain the development of web technology.
Define the concepts related to web design.
Discuss the importance of the professional appearance and quality of the website in terms of sales and marketing.
List the dynamics of a successful website development.
Explain the importance of web designing as a profession.
Gain knowledge and skills to discuss legal and ethical issues in web design sales and marketing.
Define web design and online marketing.
Explain the emergence of the internet and the e-business era.
Define the concepts related to online marketing.
Explain e-business models.
Explain the advantages and disadvantages of online marketing.
Have the knowledge and skills to list the problems and solution proposals encountered in online marketing.
Define the corporate blog in web design.
Can define the corporate blog.
It can reveal the difference between corporate blogging and personal blogging.
List the benefits and risks of corporate blogging.
Evaluate the elements to be considered in creating a corporate blog.
Can choose the right blogging platform for corporate blogging.
Have the knowledge and skills to discover trends in corporate blog design.
Can explain customer service and support in web design.
Discuss the differences between Online Customer Relationship Management and Customer Relationship Management concepts.
Will be able to comprehend online customer support and compare different types of support.
The customer can distinguish the data that make up the database according to their characteristics.
Can discuss the features of a customer-oriented website.
Have the knowledge and skills to evaluate the qualities of intercultural web design.
Defines marketing communication in web design.
Explain what Online Marketing communication is.
Discuss the differences and similarities between traditional media and the Internet in the context of marketing communication.
Explain the elements of online marketing communication mix.
Have the knowledge and skills to discuss the comparative advantages and weaknesses of online marketing communications mix elements.
Define Search Engine Optimization and marketing.
Explain the relationship between search engine optimization and search engine marketing.
It can express the difference between search engines and search sites.
Can sort the types of search results.
Explain the benefits of search engine optimization.
Can apply search engine optimization techniques that will move your website to the top.
Evaluate ethical and unethical search engine optimization approaches.
Can choose Google tools that can be used for search engine optimization.
May have the knowledge and skills to discover trends in search engine marketing.
Define e-mail marketing.
Explain the effective factors in the emergence of consent-based e-mail marketing.
It can refer to the harms of non-permission-based e-mail marketing activities to consumers and businesses.
Explain the process of creating and managing electronic mailing lists.
Can list the points to be considered in effective e-mail writing.
Explain the issues related to the measurement of the effectiveness of e-mail campaigns.
Have the knowledge and skills to explain the technical problems that may be encountered in e-mail marketing and the solution of these problems.
Define social media marketing and measurement.
Define the concept of social media.
Explain the development of social media.
Can express social media channels.
Define social media marketing.
Explain the importance of social media marketing.
Have the knowledge and skills to explain the measurement and analysis features of social media.