PUBLIC RELATIONS AND COMMUNICATION

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Learning Outcomes

Generally speaking, Public Relations includes efforts to establish, strengthen and protect relationships between an organization and its target audience. All these can be affected by social, economic, political, individual and technological developments. At this point, the role of the public relations specialist comes into play and his duty is to inform the organizations he serves about these developments and to help them organize their systems and keep them in harmony. Public relations is the set of planned activities in which feedback is also important, in order to inform the internal and external target audience, to reach the goals determined in line with the strategy, and to leave a positive mark. In the Public Relations Process, various methods and tools such as press releases, seminars, festivals, press trips, openings, celebrations, in-house media organs, face-to-face and mass communication, speeches and interviews, newspapers and magazines are used.
Generally speaking, Public Relations includes efforts to establish, strengthen and protect relationships between an organization and its target audience. All these can be affected by social, economic, political, individual and technological developments. At this point, the role of the public relations specialist comes into play and his duty is to inform the organizations he serves about these developments and to help them organize their systems and keep them in harmony. Public relations is the set of planned activities in which feedback is also important, in order to inform the internal and external target audience, to reach the goals determined in line with the strategy, and to leave a positive mark. In the Public Relations Process, various methods and tools such as press releases, seminars, festivals, press trips, openings, celebrations, in-house media organs, face-to-face and mass communication, speeches and interviews, newspapers and magazines are used.
At the end of this course, the student; Will be able to define the importance and function of public relations in communication and communication process. Will be able to explain interpersonal communication. Will be able to discuss personal relationships and behavior development process. Will be able to interpret the concepts of agreement and compromise in the communication process. Will be able to define the concepts of communication and perception. Will be able to explain the elements and functions of persuasion in communication. Will be able to interpret the behavior of empathizing in the communication process. Will be able to transfer corporate communication and functions. Will be able to define the importance and function of public relations in communication and communication process. Will be able to explain interpersonal communication. Will be able to discuss personal relationships and behavior development process. Will be able to interpret the concepts of agreement and compromise in the communication process. Will be able to define the concepts of communication and perception. Will be able to explain the elements and functions of persuasion in communication. Will be able to interpret the behavior of empathizing in the communication process. Will be able to transfer corporate communication and functions. Will be able to define the importance and function of public relations in communication and communication process. Will be able to explain interpersonal communication. Will be able to discuss personal relationships and behavior development process. Will be able to interpret the concepts of agreement and compromise in the communication process. Will be able to define the concepts of communication and perception. Will be able to explain the elements and functions of persuasion in communication. Will be able to interpret the behavior of empathizing in the communication process. Will be able to transfer corporate communication and functions.
At the end of this course, the student; Will be able to define the importance and function of public relations in communication and communication process. Will be able to explain interpersonal communication. Will be able to discuss personal relationships and behavior development process. Will be able to interpret the concepts of agreement and compromise in the communication process. Will be able to define the concepts of communication and perception. Will be able to explain the elements and functions of persuasion in communication. Will be able to interpret the behavior of empathizing in the communication process. Will be able to transfer corporate communication and functions.