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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

PRINCIPLES OF MARKETING

Content

Weeks	Topics
1. Weeks	definition of marketing, its scope and core concepts
2. Weeks	marketing management and marketing management philosophies
3. Weeks	Marketing challenges for the 2000s and over: Evolution of marketing from transactional marketing to relationship marketing
4. Weeks	strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid.
5. Weeks	marketing environment: micro environment and its effect on marketing
6. Weeks	marketing environment: Effect of macro environmental factors on marketing (demography, technology, economy, nature, culture, legal factors)
7. Weeks	First week of midterms
8. Weeks	2. week for midterms
9. Weeks	Marketing information system
10. Weeks	marketing research
11. Weeks	market segmentation and selection of target markets
12. Weeks	positioning strategies
13. Weeks	A short description of marketing mix elements