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PRINCIPLES OF MARKETING

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Content

Weeks Topics
1. Weeks definition of marketing, its scope and core concepts
2. Weeks marketing management and marketing management philosophies
3. Weeks Marketing challenges for the 2000s and over: Evolution of marketing from transactional marketing to relationship marketing
4. Weeks strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid.
5. Weeks marketing environment: micro environment and its effect on marketing
6. Weeks marketing environment: Effect of macro environmental factors on marketing (demography, technology, economy, nature, culture, legal factors)
7. Weeks First week of midterms
8. Weeks 2. week for midterms
9. Weeks Marketing information system
10. Weeks marketing research
11. Weeks market segmentation and selection of target markets
12. Weeks positioning strategies
13. Weeks A short description of marketing mix elements
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