TV ADVERTISING I

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Learning Outcomes

analyse the characteristics of advertising sector and the characteristics of TV as an advertising media tool in the world and in Turkey.
describe the characteristics and types of advertising
explain the characteristics related to the profession of Advertising.
interpret the relation between advertising and technology / arts.
identify who are the sides of production of advertising campaign
compose the creative strategy process and steps of advertising campaign
plan the research process and the brief.
plan the elements of the process about describing target audience.
plan the process about describing the product / service and market.
design the process of developing message strategies.
make relations between production styles, formats and techniques of advertising campaign
illustrate production styles like Hard-Sell, Soft-Sell, Straight Forward, Exaggerated, Humor and Rational.
illustrate production formats like Product Alone, Demonstration, Happening, Problem Solving, Announcer, Continuity Characters, Fantasy Characters, Testimonial, Documentary, Narration, Musical formats.
illustrate production techniques like; TV; Live Shooting (Film: 16 mm–35 mm Video: 2 inch, 1 inch, Betacam, Umatic, Digital Technologies) Animation and Special Effects.
analyse the elements of creative applications in the production of advertising campaign
debate the important points of text writing.
interpret some examples like scenario, lay-out storyboard, animatic and fotoboard.
illustrate the characteristics of creative and effective advertising campaign
distinguish the characteristics about presentation of campaign.
plan the steps of an advertising campaign.
adapt the pre-production steps of campaign
analyse the determination process of shooting team and Pre-Production Meeting (PPM) process.
debate the evaluation criterias of effective and creative commercial film.
analyse the budgeting and controlling process of commercial production.
identify the budget and elements that affect budget.
debate the examples of budget forms and how to fill them out.
debate the controlling and ethical rules in commercials.
develop a TV commercial film.
advertising campaign