TR
EN

UNIVERSITY
Rektörlük Önü
Quick Links
- Library
- Webmail
- Dining
- Restaurants
- Directory
- Events
- Announcements
- Academic Calendar
Institutional

Anadolu at a Glance

Why Anadolu University

Administration

Contact Info

Corporate Identity
Sayılarla Üniversitemiz

Office of Secretary General

Administrative Units

Units

Centers

Units
Boards

Media Center

Information and Documents

Right to Information

Mevzuat
ACADEMICS
OPEN EDUCATION
STUDENT AFFAIRS
Rektörlük Önü
Quick Links
- Library
- Webmail
- Dining
- Restaurants
- Directory
- Events
- Announcements
- Academic Calendar
Online Services for On-Campus Students

On-Campus Student System (ANASIS)

Student Information System

Online Semester Registration

Summer School

Student Account

Registration and Exemption Exams

Confirmation of Degree
Eğitim Öğretim ile ilgili Mevzuat

Rules and Regulations

Yönergeler

Usul ve Esaslar

Information and Documents

Admission of Foreign Nationals

Double Major/Minor

Interuniversity/Intrauniversity Transfer

Academic Catalogues

International Student Application
Information for Students

Admission Requirements

Registration Process

ECTS

Academic Advising

Recognition of Prior Learning

International Programs

Practicum
RESEARCH
Rektörlük Önü
Quick Links
- Library
- Webmail
- Dining
- Restaurants
- Directory
- Events
- Announcements
- Academic Calendar
- Scientific Research Projects
- ARİNKOM Technology Transfer Office
- Journals
- Research Units
- Board of Ethics
- Fikri ve Sınai Mülkiyet Hakları, Politika ve Esaslar
  
  Politika ve Esaslar
  
  Buluş Bildirim Formu
Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler. Details
CAMPUS LIFE
Rektörlük Önü
Quick Links
- Library
- Webmail
- Dining
- Restaurants
- Directory
- Events
- Announcements
- Academic Calendar
At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.
E-EDUCATION

PUBLIC RELATIONS CAMPAIGNS IN TOURISM

Learning Outcomes

Comprehends the process of how to transform a brief taken from the client to public relations strategies.
Makes necessary preparations for the client brief. Determines the questions for the optimum benefit from the client brief. Directs the brief process by questions. Organizes the campaign group meeting after the brief and makes labor division. Determines the communication problem or opportunity at the client brief. States the communication problem or opportunity in the form of public relations strategy.
Transforms corporate communication objectives to effective and applicable public relations strategies.
Defines the communication objectives of the brand, corporate or institution. Distinguishes the objectives which can be achieved by public relations activities. Describes the differences between communication problem and communication objectives. Analyzes the previous public relations activities of the brand, corporate or institution.
Develops a campaign plan appropriate to the stages of campaign planning.
Prepares a manager summary. Lists the components of situation analysis under the different headings in the plan. Writes public relations strategies in a simple language. Determines the tools of public relations and justifies them in the plan. Provides and justifies the creative applications in the plan. States the appropriate media planning for public relations strategies in the report. Determines the measurement tools of public relations campaign and justifies them in the report.
Makes an effective campaign presentation.
Makes a test presentation to the campaign group advisor. Dresses appropriately to the occasion. Follows the presentation schedule. Makes technical preparations before the presentation. Participates the presentation efficiently. Presents the campaign plan and visual materials. Makes the necessary changes in the campaign report and submits it on time.