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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education Faculty plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 4 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

ADVERTISING AND SUBCONSCIOUS

Content

Weeks	Topics
1. Weeks	Human brain and its features, Overview to human brain, An overview of brain functions and functioning
2. Weeks	Brain and decision making process, Attention, Memory and learning, Types of memory, Basic functions of memory
3. Weeks	Conscious, Subconscious, Perception, Emotional processing, The relationship between emotions and choices
4. Weeks	Subconscious and perception, Examples from scientific studies and experiments
5. Weeks	Perception threshold and subliminal threshold, Subliminal perception, Subconscious persuasion and persuasive message strategies, Subliminal messages in ads, Subconscious and manipulation
6. Weeks	Subliminal advertising, Irrational person, Odor marketing, Voice marketing, Understanding of colors in subconscious, Subliminal advertising examples
7. Weeks	Traditional images used in subliminal messages, Culture and cultural subconscious images, Archetypes
8. Weeks	How do we decide to buy? How do we use neuroscience to sell?
9. Weeks	What is neuro-marketing? Most used areas of neuro-marketing
10. Weeks	Some techniques used in neuromarketing studies (fMRI, eye-tracking, EKG, MEG, galvanic skin response, facial coding), Subconscious message techniques, Buying with emotions
11. Weeks	Five senses, How do senses affect consumers? How does brain use senses? Purchasing decision and five senses
12. Weeks	Comparison of neuro-marketing with traditional marketing methods, Advantages and limitations of neuro-marketing.
13. Weeks	The history of subconscious messages, Prohibition and restrictions in the world, Legal status in Turkey
14. Weeks	Case studies and application examples