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SEMIOLOGICAL ANALYSIS

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Learning Outcomes

  • 1. Analyze the semiotic approches of several scholars 1.1. Analyze the semiotic approach of the Saussure 1.2. Analyze the semiotic approach of the Barthes 1.3. Analyze the semiotic approach of the Peirce 1.4. Analyze the semiotic approach of the Jacobson 2. Discuss the socio-semiotic approaches 2.1. Analyze the differences of the socio-semiotic approaches and the structuralist semitotic approaches 2.2. Analyze the application of the ethnographic methodology in the socio-semiotic approaches 3.Evaluate the relatioship between the post-structuralist approaches and the semiology 3.1. Explain the Stuart Hall's concept of the multi-reading 3.2. Explain the contribution of the John Fiske to the field of semiology 3.3. Discuss the David Morley's concept of the actice audience 4. Analyze the advertisement texts with the semiological approach 4.1. Explain the basic elements of the advertisement texts 4.2. Analyze the visual components of the advertisement texts with the semiological approach 4.3. Analyze the written components of the advertisement texts with the semiological approach 5. Analyze the news texts with the semiological approach 5.1. Explain the basic componets of the news texts 5.2. Analyze the visual components of the news texts with semiological approach 5.3. Analyze the written components of the news texts with semiological approach
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