SOCIAL MEDIA AND CORPORATE COMMUNICATION

Course's Contribution to Prog.

0 : Doesn’t support 1 : Low-level support 2 : Mid-level support 3 : High-level support

No	Program Qualifications	Level of Contribution
		0	1	2	3
1	carry out independent studies to update their field knowledge.				X
2	develop their knowledge of the field at expertise level				X
3	comprehend the interaction between the disciplinesofadvertising and the public relations.				X
4	define and identify the main problems and their causes of field				X
5	have knowledge of research methods at the level of expertise				X
6	use their expert-level theoretical and practical knowledge				X
7	analyze,interpret and evaluate the information from different disciplines				X
8	use both qualitative and quantative research methods in the field of study atan advanced level.			X
9	identifythe problems of advertising and public relations, find solutions to defined problems, put theminto actionand evaluate the obtained results.				X
10	carry out their studiesindependently or as a member ofa team.				X
11	evaluate the information about the advertising and public relations critically and direct learning needs and requirements.			X
12	presentcurrent developments of the advertising and public relations andindividual studieswith the support of qualitative and quantative data, in written, oral and visual forms and in asystematic manner.			X
13	analyze develop and direct social relations and their normswith acritical perspective.			X
14	communicate inat least one foreign language n written and oral forms (“European Language Portfolio Global Scale”, Level B2)			X
15	use informatics, software and communication technologies at a level required by their field				X
16	takesocial, scientific and ethical values into consderation in the stages of gathering, interpretation,and reportingdata.				X
17	develop strategies, interpret applications, evaluatethe gained results in the field of public relations and advertising with specific aims.				X
18	apply their fieldknowledge and their problem solving skills in interdisciplinary studies to contribute to science and society.				X